Hallo, Hi, こんにちは!
I´m a senior copywriter/ public speaker/ creative mind/ problem solver/ critical thinker and curious at heart.
Below you will find some cool projects I got to be a part of - enjoy!
Headlines
Audi e-tron GT: “The most intense car we ever built.”
Creative Director: Roman Lukowski
Agency: thjnk GmbH
Art Direction: Jan Blöß
Task: A headline-flight for the new Audi e-tron GT, the most powerful EV ever built by Audi.
BVG: “Climate Day 2019.”
Creative Director: Julian Aue
Agency: Jung von Matt HAMBURG
Art Direction: Philip Maass
Task: A fun headline series for Berlins infamous public transportation service. Flirty headlines to make public transport irresistible to all Berliners.
“Hop in, sweety! Together we´ll get there non-smog!”
“Someone as hot as you should really do their part against global warming!”
Netto: The Real Cola by Booster (full-page ad)
Creative Director: Andreas Hilbig
Agentur: Jung von Matt HAMBURG
Art Direction: Philip Maass
Task: A one-pager ad for Nettos in-house high-caffein coke brand with daring headlines.
“Not recommended by the sandman.”
“Next Christmas is just two nights of sleep away.”
“Coke. On coke.”
Film
0-100 km/h in up to 2.5 sec. Yup.
The most powerful car Audi has ever built.
There are these iconic new releases that just have to be perfect. The highly-anticipated 2024 Audi RS e-tron GT is such a release.
And what better way is there to showcase the ridiculous power of this luxury EV than to show what it takes to even test it. In our film a tough protagonist goes to a series of intense test that would already eliminate the majority of us - just to be able to test the new Audi RS e-tron GT. The result: Pure power and one hell of a ride.
• Client: Audi
• Creative Director: Fabian Königer / Roman Geoffrey Lukowski
• Agency: thjnk Gmbh
Progress is a matter of character.
The power of the next chapter.
The next chapter is always a big, maybe even intimidating step. This holds true for the next paragraph in a novel (or on your own website) as much as for the next upgrade to the premium EV-SUV of one of Germanys most iconic car manufacturers.
American journalist and TV-host Elaine Welteroth is the personification of this balance act between fulfilling high expectations while coming up with a logical next step. Which is why she is Audis storyteller for the Audi e-tron Q8.
In this TVC we follow her through a modern city chasing that spark of wisdom to take off that next chapter.
Chased by that hungrily pulsating cursor, driven by ambition, we follow Elaine in beautiful driving shots and with a voice over that takes us to the heart of her own drive and her literal drive in the new Audi e-tron Q8.
• Client: Audi
• Creative Director: Fabian Königer / Roman Geoffrey Lukowski
• Agency: thjnk Gmbh
Easy Task.
Who said math is tough?
We all know that uncomfortable feeling in school when the teacher asked us to come to the front of the class to solve the next unsolvable function.
Well, the teacher in German discounter supermarket Nettos‘ TVC did not expect this level of wit as he asked advertising legend Soraya to the board.
Using her catchphrase known by everyone in Germany, she easily solves his task:
Want all your groceries from one place? Just go to Netto!
• Client: Netto
• Creative Director: Andreas Hilbig
• Agency: Jung von Matt HAMBURG
Netto x Team D: 2020 Olympics in Tokyo.
Olympics goes Anime.
German discounter supermarket Netto is a premium partner of Team Germany at the 2020 Olympics in Tokyo.
In order to celebrate Nettos‘ support of the German athletes three 15-second videos show skateboarder Lilly Stoephasius, shot-putter Christina Schwanitz and rower Oliver Zeidler in anime-style blowing the competition away.
• Client: Netto
• Agency: Jung von Matt HAMBURG
• Art Direction: Philip Maass
SOE-Ideas
A collaboration between a German discount supermarket and a high-fashion house.
Creating the most craved after plastic bag you never ever want to throw away.
Hype turned into a symbol against plastic waste.
In-Store Books
Netto: Easter Love - The Easter Bunny finds true Love
Everyone in Germany knows the home of the Easter Bunny is Netto.
In this children's book we watch him fall in love with a little hedgehog lady, called Luna.
But as much as he tries, he soon learns reaching the pointy girls heart is not as easy as he thought…
Creative Director: Andreas Hilbig
Agency: Jung von Matt HAMBURG
Art: Philip Maass
Netto: Super-Panda - Comic book
German discounter supermarket Netto and the NGO WWF are a strong team working for more sustainability. Countless products at Netto are certified by the NGO, directly supporting various environmental initiatives.
This free comic book aimed towards children at Netto is aimed to teach the importance of climate protection as well as the benefits of these products in a fun and engaging way.
Creative Director: Andreas Hilbig
Agency: Jung von Matt HAMBURG
Art Direction: Philip Maass
